A decade ago, buying a lipstick was simple - a good, smudge-free swatch and pocket-friendly price was all it took to add it to your shopping bag. Products were designed to excite, satisfy impulses, and leave you exhilarated, but that's not enough anymore. Now, it's not just about the pretty packaging anymore; they think about the people who made it, how the brand portrays beauty, whether it's inclusive and whether their ads are Photoshop-free. The beauty industry is undergoing a revolution, and one disruptive bunch is responsible for this big shift - Gen Z.
Out With The Old
Earlier, cosmetic companies sold us ideals of perfection and ever-lasting youth – no pores, no wrinkles, no greys, and no perceived flaws. And while Boomers and us geriatric millennials (an unfortunate term bestowed upon 30-somethings) spent a lot of time and energy living up to unrealistic beauty standards, it turns out these young guns just do not care. As graphic designer and new-gen beauty blogger Shalini Kutti (@urshaynesss) puts it, “There isn't a universal definition of beauty anymore it really does lie in the eyes of the beholder."
Denne historien er fra November 2021-utgaven av Grazia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra November 2021-utgaven av Grazia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
EVERYTHING UNDER THE SUN
We go beyond the sun, sand and tan at this tropical paradise
A Hard Pill To Swallow
This travelogue captures the 2023 Cricket World Cup that took place around India, including the Final that devastated us all
BAKING MEMORIES
From heirloom recipes to the scent of spiced fruits, Mumbai's bakers are preserving the art of Christmas cakes with heart and history
NO REST FOR THE WICKED
Costume designer Paul Tazewell's work in Wicked is a testament to how thoughtful design can enrich storytelling
HEARD OF THE 'PRETTY PERSON PROBLEM'?
Beauty experts are saying it's what happens when the genetically blessed go full-throttle on the tweakments...
HAPPY FEET
With Aquazzura's first boutique in India, creative director Edgardo Osorio discusses the brand's global appeal, its resonance with Indian clients, and the inspirations he finds in the country
STRAIGHT-TALKING
Fashion has always been a romance between the past and present for designer Kresha Bajaj
Dump, Discount, Or DESTROY?
As the beauty industry goes all out during the festive season, we unpack the fate of unsold holiday-themed products and the growing concerns of overconsumption
2024 TRENDS WRAPPED
Six beauty content creators showcase their interpretations of the most-talked-about trends that defined this year
RETURN TO ROOTS
The pioneer of outerwear gives you a distinct taste of British heritage and style
