Victoria Tsai was working in finance in New York City in 2001, and was at Ground Zero during the September 11 terrorist attacks. Her proximity to the tragic event was &ldquo;the catalyst&rdquo; for creating Tatcha. &ldquo;I was only 22, and my husband was ill for the three years [following September 11]. I found myself impatient with doing anything that I didn&rsquo;t consider meaningful.&rdquo; Tsai tells the story of waking up one day&mdash;while working for a beauty company where she had acquired a case of acute dermatitis&mdash;and deciding to choose happiness over her career. &ldquo;I started travelling, I guess trying to find myself, which I know sounds gratuitous, and looking for products that would cover my dermatitis. I was in Japan when I met a geisha, and I asked her about her make-up. I knew [the ingredients she put on her skin] must be quite natural, and thought it might help my dermatitis. She sent me to where she got them, and everything was in little sachets with notes on them that said things like, &lsquo;mix seaweed powder with water, make a mask and leave it on your skin&rsquo;. After eight weeks, my skin was healed. And that was after three years of a skin condition that doctors told me was permanent.&rdquo;With these ancient ingredients and rituals piquing her interest, Tsai and her team researched Japanese beauty practices and came across texts written in 1813 as a style and manners guide for the modern woman of Kyoto. Chapter one focused on skincare remedies and philosophies, and motivated Tsai to scour Japan for the best raw materials to bring the formulations back to life. &ldquo;With every product, we went back to the source and rebuilt them from scratch,&rdquo; she says. Tsai admits her first product, the now-famous blotting paper, was a hard sell: &ldquo;10 years ago, Japanese skincare was not cool, nor [were products] based on [ancient] traditions.&rdquo; But her determination paid off, and the brand grew a cult following, finding a fan in make-up artist Mario Dedivanovic, who works with Kim Kardashian-West.Now an all-encompassing skincare range, Tatcha continues to innovate, while celebrating the purity of Japanese ideals. &ldquo;When it comes to ingredients, it&rsquo;s like sushi&mdash;less is more,&rdquo; says Tsai of her own beauty ethos. &ldquo;I don&rsquo;t have room in my life for unnecessary complexity. If I&rsquo;ve learned anything it&rsquo;s that simplicity is the ultimate form of sophistication.&rdquo;&nbsp;1The brand&rsquo;s Red Camellia Lip Balm ($55; at mecca.com.au), is a favourite for its nourishing properties and red tint2 The one product Tsai would take on a desert island? Tatcha The Essence ($138; at mecca.com.au), which works to soften the skin and boost cell turnover3 Tsai swears by Muji Thin Cotton Buds ($4.95 for a pack of 200; muji.com/au) to create &ldquo;an effortless cat-eye&rdquo;4 Celebrity make-up artist Daniel Martin created a beauty look using Tatcha products on model Behati Prinsloo

The Modern Pioneer

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InStyle Australia

Made With Love

Get Your Clicks

THE NEW MASTER

THE STARTUP VANGUARD

SHALOM

PUNK be a LADY

SKIN FOOD

The Style Set

leading ladies

Beauty Talk

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