Method To Progress

Nimish Shah is creating ensembles that will not only last you years, but is also paving the runway with innovative textile inventions and improvised production methods.

- Aakanksha Jain​​​​​​​​​​​​​​

Continuing to set the bar high for social and environmental sustainability in the fashion industry, Nimish has been reshaping fashion since the launch of his brand in 2011. Known for creating modern silhouettes, that exude confidence, the luxury designer from the London College of Fashion, is forward enough, who has collaborated with environmental conservation initiatives, and have empowered artisans. With his recent appointment as the creative director of Bhaane, Nimish has a lot on his plate. Yet, the young designer is ready to stay relevant with the times and change. In his recent conversation with L’Officiel India, he discusses about his career in fashion, juggling between the two brands and what his next five year goal looks like.

How did the idea of Shift come into being?

We started in about 2011, when the market was only flooded with designer wear and there wasn’t much happening with the premier category of day dressing. There were international brands and then there were high-street brands. There were no indigenous brands working in this space. When I started, I started with basic t-shirts and denims, I really wanted to get the basics in order. It spiraled down from that, then we did a capsule collection that was styled beautifully and that’s how Shift picked up into the designer space. It did bounce about for six months in terms of finding an identity but we eventually found a niche market, acceptance critically and customers started to understand what this kind of dressing meant.

What would you say has been the driving force behind your creativity all these years?