<div style="page-break-before:always; page-break-after:always">Somos lo que comemos. Este axioma, uno de los principios sobre los que se cimenta el fen&oacute;meno foodie, es una de esas frases que, con el tiempo, se ha convertido en clich&eacute;. Pero a&uacute;n m&aacute;s que lo que ingerimos, si algo somos en la actualidad es lo que vestimos, pues detr&aacute;s de todo look hay un discurso. La moda se ha convertido en una expresi&oacute;n de la diversidad que impera en la sociedad actual, donde la indumentaria se hace eco del zeitgeist imperante con su propia narrativa. Es as&iacute; como Reykai, fundador y director creativo de Pop Everything, marca de moda independiente que naci&oacute; como colectivo de dise&ntilde;o y plataforma cultural, se plantea el fashion system hoy: como un ecosistema cultural cuyas propuestas permean en la sociedad, de modo que la ropa tiene una interpretaci&oacute;n sociol&oacute;gica, que va m&aacute;s all&aacute; de lo est&eacute;tico. Originalmente establecida en Estados Unidos y ahora afincada en Ciudad de M&eacute;xico, la marca se ha convertido en una plataforma a trav&eacute;s de la que su fundador, que radic&oacute; durante una temporada en Los &Aacute;ngeles, establece un di&aacute;logo intercultural entre la est&eacute;tica del modernismo mexicano y la &eacute;tica de la slow fashion sobre sustentabilidad y consumo. Para Reykai, el trasladarse a M&eacute;xico ha significado un cambio tanto de perspectiva como de referencias, entre las que destaca la obra del muralista Diego Rivera, al que homenajea en su m&aacute;s reciente colecci&oacute;n, titulada Anahucalli. De tintes nost&aacute;lgicos pero con siluetas actuales, la colecci&oacute;n se funde en una paleta de colores c&aacute;lidos que abrazan la policrom&iacute;a del genio mexicano. Su proceso creativo, que aprendi&oacute; de su madre, arquitecta y dise&ntilde;adora, parte de la observaci&oacute;n de los elementos en su contexto, lo que le permite identificar la manera en que las personas utilizan la ropa. &iquest;Su objetivo? Que la moda sea un performance, un acto de autoexpresi&oacute;n donde la funcionalidad sea la clave que defina el &eacute;xito y la pervivencia de un buen dise&ntilde;o.

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