The POWER POUTS

It’s crazy to think that something that is packaged in a small tube has the power to instantly perk up one's day—and we couldn’t be more thankful for it. From bold reds to fierce pinks, we explore the perfect shades that elevate and boost confidence

- Alisha Azuddin

Is there a correlation between wearing a good lipstick and boosting one’s mood? We definitely think so. A study done by Harvard University, titled ‘The Lipstick Effect’ found that wearing cosmetics had a positive effect on the women that were involved in the study, making them feel a sense of overall improvement in attitude, personality, and self-esteem. And we couldn’t agree more. What may seem like a small tube of product to some, could be a total lifesaver for others. Even bare-faced, one swipe can instantly make you look more put together and change how you feel. Whether it's a cool-toned red or a bright fuschia that does the trick, we explore some of our favourite hues that are total power players and ultimate self-esteem boosters.

The REDS