“With dine-in restarting, the road to normalcy will be long and arduous but we do have a future to look forward to,” he adds.
Can you take us to the early days of your passion for beer and how you decided to get into the business?
Having developed a love for whisky, I always had spirited debates with a friend who introduced me to craft beer. These intrigued me enough to deep dive into the world of craft beer and I never looked back. My passion turned into a thirst for knowledge that got me to Brewlab in UK where I did my diploma to earn my brewing credentials. Work met passion when I came back to India and launched Effingut in 2014.
What were some of the challenges you faced when you started the microbrewery business?
The fact that it was called the microbrewery business. While craft beer has evolved from its earliest days in India circa 2009, there has been an explosion of sorts with the number of breweries today hitting 300 across the country. At Effingut we pride ourselves in differentiating from ‘microbrewing’, which we feel is merely making beer in small batches. The meeting point of art and craft is where we use the best ingredients (sourced both locally and internationally) to create the most unique and unconventional beers using a process with no shortcuts. This, for us, is craft brewing, something that has taken years to cultivate and we’re glad our customers appreciate it today.
What are the expansion plans for the Effingut brewpubs in Mumbai and Pune?
This story is from the November 2020 edition of TMM.
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This story is from the November 2020 edition of TMM.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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