How has Angus Dundee fared over the years?
Angus Dundee India Pvt Ltd (ADIPL) is a major player in Bulk Scotch and supplying to a large stratum of liquor manufacturers in India. A 100% subsidiary of Angus Dundee Distillers Plc Scotland, has been present in India for almost close to a decade. With a strong lineage and expertise to deliver consistent quality product, ADIPL has created a niche and made its presence felt over the years.
What are the major activities undertaken in the Indian market?
ADIPL not only offer Bulk Scotch but provide customised solutions which are customer and brand specific. This has been instrumental in sustaining and stabilising its position in the highly competitive 'Bulk Scotch Whisky' market.
What prompted your decision to produce your own Scotch brands in India?
Significant shift in the Indian consumer behaviour, rising disposable income with influence of social media enabling splurge on good things, growth in socialising occasions and experimenting with different types of alcohol had been an inspiration for ADIPL to introduce own Blended Scotch Whisky to the Indian consumers.
This story is from the October 2019 edition of Ambrosia.
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This story is from the October 2019 edition of Ambrosia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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