In times of crises, people are known to seek comfort in the familiar. Over the course of the Coronavirus pandemic, beverage alcohol consumers have turned to products with nostalgic flavours as they seek both comfort and indulgence. This trend has manifested in a number of drinks categories, leading to an increase in products inspired by dessert and confectionary.
“For many people, pandemic lockdowns amplified aspects of creating coziness. Flavours and smells like chocolate chip cookies, fresh-squeezed lemonade or a peanut butter and jelly sandwich bring back the nostalgia of childhood and are simple comforts,” remarks Brandy Rand, COO Americas, IWSR Drinks Market Analysis.
This story is from the May 2021 edition of Ambrosia.
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This story is from the May 2021 edition of Ambrosia.
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