How has Good Drop evolved over the last few brands?
Now that’s a very timely question, given that we have recently launched the Frizzano Italian collection - A range of sparkling wines inspired by Italian bubblies and targetted towards the urban youth with an attractive price point. The collection will comprise of six varietals – Rosso, Rosato, Bianco, Dolce, Forte – India’s first strong sparkling wine, and Sensa which will also be India’s first sugar-free sparkling wine.
With the addition of the Frizzano Italian collection, we are now India’s premier sparkling wine producer. We currently have the largest portfolio in the sparkling wine segment which consists of already established brands like Casablanca and Frizzano which are along the lines of prosecco-styled sparkling wines, and Rio Fizzy Wines - our range of entry-level wine spritzers.
While we pride ourselves on having an all-encompassing portfolio from premium to mid-range still and sparkling wines, with our recent launches we have evolved into becoming the market leader in the domestic sparkling wine segment.
How is the company faring in recent times?
The company has been faring well over the past couple of years, we have been clocking a double-digit growth year-on-year for consecutive years. Obviously, 2020 has been difficult for everyone, and understandably there has been a lot of uncertainty and fear that has brought about some changes in the consumer’s buying behaviour. However, despite the current situation we are seeing an upward trend in our sales during the festive season, and are confident that we would and the year on a positive note.
This story is from the January 2021 edition of Ambrosia.
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This story is from the January 2021 edition of Ambrosia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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