Johnnie Walker The Journey is proud to unveil #TheTravellingBillboard, a first of its kind campaign that captures the live journey undertaken by a life size billboard with the brand's iconic Striding Man logo across some of the most unchartered and exotic locations in India.
The Striding Man has been a Johnnie Walker icon who has always symbolised the idea of progress and moving forward. As a brand that has been passionate about exploring the world for nearly 200 years, Johnnie Walker’s #TheTravellingBillboard pays tribute to this exploratory spirit that challenges people to taste more out of life by pushing boundaries.
Conceptualised by brand solution partner What’s Your Problem, #TheTravellingBillboard shall travel to places which only a few people have visited, and also where no billboard has been before. All this, to inspire people to explore the world and seek out unique stories.
This story is from the October 2019 edition of Ambrosia.
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This story is from the October 2019 edition of Ambrosia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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