How has your journey been with the Kyndal Group?
I joined Kyndal in 2007 as a trainee in my final year as an undergraduate. I involved myself with the company’s marketing and communication department. Working for international brands and bringing global luxury marketing practices to India for some of the most iconic brands in the world was a wonderful experience for a young person. In 2009, we began our equal JV with Bols and launched Bols brandy, which was a new category in the Indian market. Since then, we have entered into a few more JVs. Today we bottle Cutty Sark, Bootz Dark Jamaica Rum, Bols Brandy and Kyndal’s own Richton Brandy as well. It’s been an enriching, enlightening journey for me. India is a land of flavours. Each state is very different in its likes and dislikes, culture and social interactions. In India, growing urbanisation and changing lifestyles, especially of the youth, are driving the growth of the liquor industry. Today the industry is in an exciting phase. Changing tastes and growing awareness and also a sense of exploration in customers is driving the growth of new categories. Driven by our high level of expertise I am proud that Kyndal Group is delivering quality that is up to international standards with proven partnerships. This makes us a versatile, innovative company that keeps its ears to the ground and delivers more than the market expects.
What is your marketing goal for the various brands in the Kyndal portfolio?
This story is from the March 2021 edition of Ambrosia.
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This story is from the March 2021 edition of Ambrosia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
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