Longer, stronger HEALTHIER!

Who needs cool, undone hair? Beautiful, shiny and strong is what we all really want, says Fiona McKim

- Fiona McKim

The hairdressing world loves a rule. It’s spring, so you’ll be lightening up your hair shade, they say. You’ve crossed into midlife territory, so you’ll be getting a bob, they say. Even styling is subject to blanket directives, the most recent must-have cut being a Jane Birkintype style, all shaggy layers, unbrushed and full of salt spray. Fabulous if you happen to be Kate Moss, but as for the rest of us, wouldn’t you prefer a nice glossy, healthy head of hair? So, let’s put trends to one side because beautiful hair – not cool hair – is what we want. Think strong, thick and swishy, think 90s supermodels with 2020 technology, think Cindy Crawford present day. Here’s how…

FOR GROWTH

TRY SKINCARE FOR HAIR

Truly effective growth potions continue to elude us (I’ll be the first to shout about it and buy shares, when the day comes) but you can give your hair its best chance of growth with a skincare-like approach. Firstly, get your scalp in good condition with Living Proof Restore Dry Scalp Treatment, £25, which rebalances itchy, unhappy skin with beneficial micro-organisms and hydrates with hyaluronic acid. Aim to wash your hair like you cleanse your face, thoroughly but without harsh detergents. Charles Worthington Healthy Balance, £6.99, clarifies build-up without stealing natural moisture. Next, hydrate with clever overnight treatments that do their thing faff-free while you sleep and somehow stay off your pillow too. Kérastase Nutritive 8hr Magic Night Serum, £36, smooths, stops friction and smells like pure luxury.

FOR SHINE