Interior Designer Hemal Shah Fuses Two Varied Styles for the Pepe Jeans’ Mumbai Headquarters That Is Meticulously Planned With Vibrant Interior.
The starting point of the interior design firm’s ideation for the 12,000 sq. ft. Pepe Jeans India Ltd’s office located in Andheri, Mumbai, is based on the brand’s journey from its humble beginning as a regular denim brand to evolving into a high fashion statement. “We decided to go with a fusion of style and fashion; a complete blend of old and new – a cocktail of vintage and contemporary.” says Hemal Shah, Principal Designer, High Standards. The company’s core value of right, wrong, legacy and current position is metaphorically conveyed viz. white, black, old and new elements respectively. This sensibility can be seen in the reception area, where an oxidized metal plate is juxtaposed against a high-gloss black Marquina marble that forms the reception table and the larger area of B&W beyond.
Another interesting aspect about the design is distilled from the fact that Pepe Jeans, was established in Portobello Road in London in 1973.
So, different facets of London are highlighted in different areas of the office to suit varying moods and ambiences. For instance, the B&W vinyl posters of a silhouette of famous London landmarks grace the glass panels of executive cabins; underlying a formal and serious tone.
This story is from the May 2017 edition of Society Interiors.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the May 2017 edition of Society Interiors.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Contemporary Design
INTERIOR DESIGNER MONICA CHAWLA’S DESIGN FOR THE KUNDLI RESIDENCE IN SONEPAT, HARYANA REDEFINES LUXURY.
Imaginative Design
Gautam Dutta’s Residence in Gurugram Is a Fresh Mix of Colours, Art and Innovative Concepts as Executed by Architect Rahul Sen.
Palatial Elegance
Interior Designer Adetee Sawhaney Opts for a Refined Material Palette and Vibrant Colour Scheme for a Farm House in New Delhi.
A Home With A Heart
Interior Designers Sanjay Charate and Ashwini Kodolikar Have Designed a Modern and Luxurious Bungalow for Cardiologist Sachin Patil in Kolhapur.
Natural Vistas
Design Firm Dac Blurs the Line Between the Indoor and Outdoor Spaces.
Chic And Sophisticated
Aum Architects Designs a Well-appointed Fusion Style Second Home for a Family in Suburban Mumbai.
Design High!
Chennai-based Firm Amuthasurabhi Architects Has Experiments With Materials, Colours and Forms That Has Resulted Into a Sumptuous Home for Captain Kpk Kannan in Chennai.
Responsible Design
Internationally-acclaimed Eleonore Cavalli, Art Director, Visionnaire Shares Tips on the Concept of Green Living, Furniture Design and Her Views on the Indian Design Industry.
Trendsetting Design
Have you ever come across any office that focuses primarily on employees’ health and well-being? If not, then Pricewater house Coopers (PwC) Switzerland Basel’s office, designed by the award-winning Swiss architecture and design studio, Evolution Design Ltd., is fine example of a workplace where the design is built around four key pillars of health namely: Activity, Attitude, Rest and Nutrition.
A Class Apart!
Replete With Elements of Fine Living, the Luxurious Bungalow of Saurabh Gadgil in Pune Is an Eclectic Mix of International and Indian Designs.
