I WAS BORN IN THE LATE ’80S, and my emotional upbringing was outsourced by my parents to bands such as The Cure, INXS, Pet Shop Boys and Depeche Mode. These bands wrote introspective songs and mastered new ways to manipulate the sounds made by a synthesiser — that in turn provided the melodies of an entire generation’s emotional soundscape.
Depeche Mode, in particular, played a significant role in my life — David Gahan’s hauntingly striking, almost-ethereal voice always reminding me what is “Precious”, that “Everything Counts” and that it’s okay for me to “Enjoy the Silence”. But it is their originality and edge as a band that made them stand out for me — and for Swiss luxury watchmaker Hublot.
Hublot and Depeche Mode first came together in 2010, finding common ground in the philosophy: “Be first, be different and be unique”. Both parties were dedicated to raising awareness and funds for various environmental and humanitarian causes. This partnership has resulted in over US$2.3 million raised for the Teenage Cancer Trust and Charity:water.
This story is from the Issue 199 edition of August Man SG.
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This story is from the Issue 199 edition of August Man SG.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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