How the travel industry can take advantage of the booming new membership economy
Travel Companies are being continuously marred with escalating distribution and advertising costs, high competition in the market while their margin is on the decline.
As distribution costs continue to rise because of OTAs, travel providers (hotels, airlines, car rentals and cruise lines) are challenged to win back business from third-party intermediaries and produce more bottom line profit for owners. Global travel brands are paying big shares of their already slim margins while giving up control of retail rates to merchant OTAs. Also, according to a report published by Adgooroo in 2014, there has been a 40 per cent increase since 2012 in Pay Per Click cost in advertising in travel industry which clearly shows that the heightened competition has driven up the prices for keywords. Leading travel brands are forced to pump huge amount of money in advertising, with decreasing value.
この記事は Express Travelworld の July, 2016 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Express Travelworld の July, 2016 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
'The Proposed Crafts School Will Have Fully Equipped Working Studios For All The 28 Crafts Of Kutch'
Shrujan (meaning Creativity in Sanskrit) is a not-for-profit organisation working with craftswomen in Kutch to revitalise the ancient craft of hand embroidery. LLDC- Living and Learning Design Centre is a pioneering new effort of Shrujan to revitalise and promote this glorious craft heritage of Kutch. Ami Shroff, director and spokesperson of Shrujan Trust elucidates about this unique initiative and the proposed Crafts School.
Tourism Has The Biggest Multiplier Effect: KJ Alphons Union Tourism Minister
Speaking at the recently held The Indian Express Round Table Conference (RTC) in New Delhi, the tourism minister said that the sector is contributing over 6.8 per cent to India’s GDP and employs 84 million people. The theme of the RTC was '20 Million Inbound Travellers by 2020'
Invest In Our Tourism Sector, Says MP Tourism
Heritage building Minto Hall looking spanking new after a Rs 64 cr refurbishment was the venue of the fifth edition of the Madhya Pradesh Travel Mart (MPTM) which showcased the state's varied tourism offerings to industry stakeholders from across India and invited them to invest in its tourism sector through an attractive tourism policy.
Luxury On Track
Luxurious journeys on trains is a niche tourism product that has always found takers among the well travelled cognoscenti across the world. The luxury trains of India are an excellent showcase of the country's glorious culture, but focused efforts are needed by industry stakeholders to promote this segment.
#Enjoy The Seaview
Signature Swarovski crystal staircases, the longest zipline at sea, the first-ever cruise ship restaurant by two Michelin starred chef Ramón Freixa, and much more. Global cruise brand, MSC Cruises recently unveiled its swanky new waterbaby, MSC Seaview at a grand christening ceremony in Genova, Italy.
Airlines Preferred Mode Of Transport In India: Survey
Airlines Preferred Mode Of Transport In India: Survey
GTM 2018 : A Key Milestone
The 44th edition of Germany Travel Mart organised in Dresden, by the German National Tourism Board and Dresden Marketing Board, highlighted another successful year for tourism in Germany and a record growth for eight consecutive years
Behold… It's Bohol!
Located in the heart of Central Visayas, the island province of Bohol is the 10th largest island in the Philippines and one of the country’s most iconic travel destinations. It is composed of an oval-shaped mainland surrounded by 72 smaller islands. The province is abundant in beaches and resorts. It’s well-known for Panglao beach and Anda beach. Tagbilaran City, the capital of Bohol, is known as the ‘City of Friendship’.
an ocean of opportunities
the potential of cruise tourism both in terms of passenger movement on varied itineraries and india as a cruise tourism port has been discussed since over a decade. in this cover story, industry experts identify the challenges and the possible way forward in this niche line of business.
Air Canada Positive On Business From India
AIR CANADA is bullish on driving growth from the India market through its newly commenced Mumbai-Toronto direct flight – the only non-stop service on this route.
