Shrujan (meaning Creativity in Sanskrit) is a not-for-profit organisation working with craftswomen in Kutch to revitalise the ancient craft of hand embroidery. LLDC- Living and Learning Design Centre is a pioneering new effort of Shrujan to revitalise and promote this glorious craft heritage of Kutch. Ami Shroff, director and spokesperson of Shrujan Trust elucidates about this unique initiative and the proposed Crafts School.
What was Shrujan’s aim in setting up the LLDC?
While Shrujan is aimed at providing a platform for artisans to earn a livelihood, LLDC has a larger agenda, that of ‘Preserving and reviving the Craft culture and tradition’ of the Kutch region. It is first of its kind, kaarigar dedicated multi-dimensional craft education and resource centre. We realised while working with different generations of artisans and craftspeople that there is strong need for a place that can preserve these craft and embroidery gems for future generations to see and learn from. That is where the idea behind the LLDC began.
The centre was launched in January 2016 and it aims to train, educate and support kaarigars to practice their traditional crafts for contemporary markets so that they can once again earn a dignified and prosperous livelihood through their skills. The LLDC serves three groups - practising kaarigars, aspiring kaarigars and rural youth - irrespective of their skill and education level. It aims to provide intensive, need-based training to practising kaarigars so as to strengthen their craft practice and make their craft products relevant and marketable.
The LLDC campus lies amidst 9 acres of fruit orchards near Ajrakpur village, 16 kms from Bhuj, Kutch. Apart from the kaarigars and villagers, LLDC is dedicated to other audiences as well. In fact, it houses one of the largest Crafts Museums in India. The museum and the learning centre help inspire and encourage urban designers to explore the potential of the crafts, provide a one-stop destination for craft lovers and educate urban visitors about their role in preserving and promoting the crafts.
How do the artisans (kaarigars) benefit? Is there a cooperative platform where they can earn a living? How many families does it support?
This story is from the November 2018 edition of Express Travelworld.
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This story is from the November 2018 edition of Express Travelworld.
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Shrujan (meaning Creativity in Sanskrit) is a not-for-profit organisation working with craftswomen in Kutch to revitalise the ancient craft of hand embroidery. LLDC- Living and Learning Design Centre is a pioneering new effort of Shrujan to revitalise and promote this glorious craft heritage of Kutch. Ami Shroff, director and spokesperson of Shrujan Trust elucidates about this unique initiative and the proposed Crafts School.
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