And Micro Four Thirds might be the next casualty of war.
Photokina 2018 is one of the world’s largest trade fairs for photography and imaging, held at the Koelnmesse Trade Fair and Exhibition Centre in Cologne, Germany. This year the clear trend was that camera makers are going mirrorless in a big way.
Nikon and Canon had sets of their first full-frame mirrorless cameras for visitors to test. Lens maker Zeiss announced an entry into the camera business with a fixed-lens full-frame camera. And Panasonic pulled a stunner, announcing a collaboration with Leica and Sigma. The Panasonic SR1 full-frame mirrorless camera will use Leica’s L-mount under the new L-mount alliance.
Once dominated by Sony, the full frame mirrorless category is becoming a major battleground for the camera world. According to GFK, global sales for digital cameras dropped about 11% compared to the same period last year, with the only growth sector being fully equipped models. Within this group, premium models with 4K video capability and integrated Wi-Fi saw a jump of 90%, indicating that the market is looking towards premium devices.
This story is from the November 2018 edition of HWM Singapore.
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This story is from the November 2018 edition of HWM Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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