How to Create Your Perfect Perfume
Her World Singapore|May 2020
The founder and nose of customised perfume boutique Maison 21G, Johanna Monange, tells us about her precise tailoring methods, which include customer psyche tests.
Goh Yee Huay
How to Create Your Perfect Perfume

“You need to take control of your own scent identity. You shouldn’t be blinded by what brands tell you to like,” says Johanna Monange, founder of customised perfume boutique Maison 21G.

A former fragrance director with 20 years of experience at industry giants Firmenich, and International Flavors & Fragrances (IFF), she has created perfumes for beauty bigwigs such as the L’Oreal Group and P&G. Then last year, Monange, who has been based in Singapore for the last six years as the Asia director for IFF, decided to strike out on her own.

This story is from the May 2020 edition of Her World Singapore.

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This story is from the May 2020 edition of Her World Singapore.

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