FOR THE 14, 15 YEARS of my life before&nbsp;I founded my company, I couldn&rsquo;t&nbsp;shave. When I started growing&nbsp;peach fuzz on my face, I got some&nbsp;multiblade razors and some gel.I shaved at night and felt like a man. I woke up the&nbsp;following morning completely broken out with&nbsp;razor bumps. Later on, my brother showed me this&nbsp;thing called a depilatory cream. You put it on your&nbsp;face, let it sit for six to eight minutes, and wipe it&nbsp;off. You don&rsquo;t have to use a razor&mdash;but it makes your&nbsp;bathroom smell like crap, it burns your face, and it&nbsp;contains all these harsh chemicals that can damage&nbsp;your skin. Every single hair-removal solution that&nbsp;I&rsquo;d encountered sucked.The shaving conversation is pretty common&nbsp;among African American men. I&rsquo;ll never forget&nbsp;speaking to a retired exec at Andreessen Horowitz&nbsp;one day, before I was even looking to start a business.We both joked about the pains we&rsquo;d gone through&nbsp;to look professional, and I asked him if he had any&nbsp;shaving tips. He told me, &ldquo;Look at photos of black&nbsp;men at the turn of the 20th century. They must have&nbsp;been doing something right. All of their faces were&nbsp;baby smooth.&rdquo; I went on Flickr, entering search&nbsp;terms like black men 1920s&mdash;Harlem Renaissance&nbsp;types. I went through 1,200 photos and did not find&nbsp;a single one of a man with razor bumps on his face.I&rsquo;d go to salespeople at places where you can get&nbsp;these super&nbsp;luxury shaving products and ask, &ldquo;What&nbsp;should I use?&rdquo; Many of them sold $300 four-blade&nbsp;razors, but they always took me to off-brand, single&nbsp;blade, double-edge safety razors.I started my research and discovered that&nbsp;shaving irritation is a problem that 80 percent of&nbsp;black men have&mdash;and 30 to 40 percent of everyone&nbsp;else. I said, here&rsquo;s an amazing opportunity.We re&nbsp;engineered the single-blade, double-edge&nbsp;safety razor. We did clinical testing to make sure our&nbsp;razor, combined with our oils and creams, would be&nbsp;effective for anyone who wants smoother skin. It&rsquo;s all&nbsp;delivered in one package to your door.I was right about it being an amazing opportunity.We closed a $24 million Series B round last September. Our products are now on shelves in Target. We&rsquo;re&nbsp;looking to launch a women&rsquo;s line soon.

How I Got the Idea for My Startup

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Girish Ramdas is the Co-founder and CEO of Magzter, a New York based startup that has been making waves in the global digital publishing business. Magzter has crossed 80 million users since its inception in 2011 from more than 150+ countries with 1000s of magazines, newspapers and books from more than 4,500 publishers worldwide. He has more than 25 years of experience in cross-platform publishing, including print, mobile, and Web development. During this period, he has co-founded and run three successful start-up businesses. He has enabled magazine companies to go digital and helps them monetize their content across the digital world. Girish's deep industry experience in online, mobile and publishing ecosystems has made him an expert in acquisition, marketing and monetizing digital content across platforms globally.

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.