Tell us about your journey towards MyGlamm.
I have been extremely fortunate that my journey has been one of growth. I started my journey by bringing L’Occitane Spas to India in 2010. That’s where we started thinking that there’s probably an opportunity to create a brand that is built for Indian women by Indian women - that’s how MyGlamm was created. It has been a great transition from being an entrepreneur in the beauty service space to now being an entrepreneur in the beauty product space.
Could you tell us more about the philosophy of MyGlamm?
MyGlamm is beauty for Indian women by Indian women. We are a brand that believes that we should listen to what women have to say, and understand their needs better than anyone else. Once we understand their needs, then we are able to create products that are best suited for them. In a way, 1 lakh women co-create products with us - we listen, understand their needs and then we start creating products. We are able to connect with our customers through our app and other mediums and platforms.
Is there any set of expectations that you have from your customers at MyGlamm?
I don’t say that we have expectations, but we do have a hope that our customer will talk to us, whether through reading or watching on Popxo, through our app or through our website. We want her, our customer, to tell us what it is that she wants, likes, dislikes because when she talks to us and we listen to her, is when we can actually create products that she loves. We want to engage with her beyond just a transaction. We want her to be a part of this journey, this ecosystem and this community.
What are the future plans for MyGlamm?
This story is from the July 2021 edition of PEAKLIFE.
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This story is from the July 2021 edition of PEAKLIFE.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
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