The 1960s and ’70s were the heyday of the muscle car, a genus of automobile developed by American manufacturers for street racing – though, of course, they’d never have admitted anything quite so crazily antisocial at the time. The formula was simple: Take one two-door sedan or coupe, shoehorn into its front end the biggest and most powerful V8 engine in your parts inventory, tart it up with a fancy name and paint job, maybe a floor-mounted gear shifter and definitely a set of alloy wheels, and then place it at the front of your showrooms – usually with a surprisingly affordable price sticker on the windscreen – as a halo car for your brand.
It was a strategy adopted by almost every major US auto brand. At one extreme, the desperately staid American Motors Corporation attempted to add sparkle to a lacklustre image through its Rambler Rebel, which after being force-fed a course of such steroids was unfeasibly badged as “The Machine”; at the other was General Motors’ Pontiac division, whose GTO was for a time regarded as one of the coolest cars in the States, in spite of a name shamelessly misappropriated from a racing Ferrari.
This story is from the August 2020 edition of Prestige Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the August 2020 edition of Prestige Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Sailing Into A Dream
Scenes from the fantasy feature Game of Thrones come to life in the otherworldly landscapes of the Arctic Circle.
Here Come The Sun Seats
Italian furniture has long held the crown for blending luxurious, sophisticated design with impeccable craftsmanship.
ABSOLUMENT FAB
France's premier fair for fine-art and antiques returns for its third edition inside its new home in the Grand Palais.
Through the Director's Lens
Filmmaker JIA ZHANGKE and his protégé RAFAEL MANUEL share their perspectives on life, cinema and their current projects.
THE CUTTING EDGE
Having long played quiet supporting roles in the gem industry, gem cutters are finally having their day in the sun. Four acclaimed independent master gem cutters share more about their love of the craft and the creation of their best pieces.
Spheres of Power
Following up on the gold- and titanium-focused Tiffany Titan by Pharrell Williams launch collection, the superstar now turns to pearls for a softer, but no less striking, second act.
Horological Masterpieces Reimagined
Beyond the wrist, these timekeepers transcend all traditional boundaries.
WILD IMAGINATION
Cartier's latest category-spanning Panthère de Cartier novelties showcase the endless ways in which the panther continues to inspire.
READY FOR ACTION
The latest watch to come from the celebrated Richard Mille and McLaren partnership looks set to be another trailblazing timepiece.
THE RIGHT ANGLES
Twenty-five years after the launch of its last new collection, Twenty-4, Patek Philippe introduces the Cubitus range.