Aaliya Deeba, a designer who has her outlets in Hyderabad and London, is now a name to reckon with in the world of designer wear.
How did designing happen?
I am always fascinated by colours and craft. The process of trying to create something new attracted me. That was what motivated me to study fashion designing at NIFT. I honed my creative and garment construction skills at Central St.Martin, London. I was born to be a fashion designer.
The genesis of Ideebs...
Ideebs was first established in London. Initially, we displayed our garments with stockists there. My work was appreciated and I could build a good and strong client base. The amazing response made me open a private studio there two years ago. This year, we opened a studio in Banjara Hills, Hyderabad.
The best part of being a designer?
This story is from the November - December 2017 edition of Red Magazine.
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This story is from the November - December 2017 edition of Red Magazine.
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