The mastermind behind the athleisure apparel brand Fit Rebel, Nadia Hasbi, 35, believes that when you have gorgeous workout gears in your closet, you will be motivated enough to put them on to get moving.
The brand is a spontaneous creation inspired by the sporty culture Nadia experienced while in Brazil. “Athleisure was trending when I was in Sao Paolo for my marketing research project in 2011. I especially loved the trend’s vibrant and bold designs. Later, when I wore some of the pieces I bought in Brazil to the gym, I received many compliments on how attractive they were,” says Nadia. That’s when she saw the opportunity for herself to create something as eye-catching and affordable. Here, Nadia talks about her active pursuit.
Tell us more about Fit Rebel!
“Fit Rebel carries a range of brands, all exclusively handpicked based on functionality. In August 2016, we launched our in-house brand, SENI by Fit Rebel, a line of high-performance leggings featuring designs that were hand drawn and painted by traditional batik artists of Malaysia.”
This story is from the May 2017 edition of Shape Malaysia.
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This story is from the May 2017 edition of Shape Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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