Time Of Temperance

Dry January might be over, but the sober curious movement is still, well, on the move. New to Singapore’s market is Lyre’s and its range of non-alcoholic alternatives to spirits and liqueurs.

Driven by a generation that’s drinking less and more discerningly, nonalcoholic (NA) alternatives have become a rapidly growing market. Although booze-free beer and wine have been around for almost a century, a relatively new, nonalcoholic “spirit” category of products meant to mimic alcoholic drinks, is hitting the bar scene. So, it’s goodbye sugary, fruit juice-based mocktails as alcohol-free rum, gin, whisky and more replace regular tipples.

With one of the most progressive bar scenes in the world, Singapore is no exception to shifting trends. The newest NA spirit brand to enter the market is Lyre’s from Australia. Named for the Lyrebird that’s known for its uncanny ability to mimic sounds, Lyre’s features one of the most comprehensive portfolios around with 13 variants meant as alternatives for everything from bourbon and white rum to coffee liqueur and absinthe.