Redemption SONGS
Verve|April - May 2020
Indian music festivals have been demonstrating a refreshing sense of responsibility in terms of their ecological impact. Interacting with stakeholders who strive to make these large-scale events greener, Akhil Sood investigates the reasons behind the improved attitudes of audiences and the increase in corporate support.
Akhil Sood
Redemption SONGS

Ten years ago, open-air music festivals featuring independent artistes were little more than a novelty in India. Culturally and conceptually, they were still very young, hip and fresh. And back then, we knew far less about the effect of these festivals on the environment. A 2015 study of the industry in the UK, titled The Show Must Go On, notes how festivals were generating 23,500 tonnes of waste annually, over two-thirds of which would end up in landfills. The carbon emission, excluding travel, was close to 20,000 tonnes. Yet, this consequence was barely a concern for Indian festival promoters.

SHRUTI SUNDERRAMAN, festival-goer

The Bengaluru-based conservation journalist — who has worked as a music writer as well — didn’t have much access to indie music while growing up in Mumbai. But hanging out at the erstwhile Blue Frog in the early 2010s sparked an interest in live shows. In the years since, Shruti Sunderraman attended many major Indian festivals — multiple editions of NH7 Weekender, Mahindra Blues Festival (MBF), VH1 Supersonic and Backdoors – and travelled abroad to watch acts like Radiohead, Aphex Twin and The National. “I felt that by consuming music in this way, I could develop a personal relationship with it. It didn’t matter how it was recorded, reviewed, or perceived. I got to experience it on my own.” Over time, that relationship has deepened and evolved, and Sunderraman feels a sense of community at gigs.

This story is from the April - May 2020 edition of Verve.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the April - May 2020 edition of Verve.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM VERVEView All
Making Amends
Verve

Making Amends

This generation’s penchant for thoughtless consumption gets Madhu Jain roiled up, and she wonders if nature is getting its own back for our missteps…

time-read
3 mins  |
April - May 2020
Diamonds With Provenance
Verve

Diamonds With Provenance

In keeping with the company’s commitment to environmental and social responsibility, Anisa Kamadoli Costa, chief sustainability officer at Tiffany & Co. and chairman and president at The Tiffany & Co. Foundation, enlightens Shirin Mehta on the efforts that make the jewellery giant an industry leader in transparency

time-read
6 mins  |
April - May 2020
SARTORIAL ECONOMICS
Verve

SARTORIAL ECONOMICS

Sisters Tashi and Tara Mitra demonstrate to Akanksha Pandey how deviating from the mainstream can bend the way we think, live and dress

time-read
10+ mins  |
April - May 2020
NOTES TO SELF
Verve

NOTES TO SELF

An anthropomorphized tiger’s perspective, a viscerally worded futuristic interpretation of loss, a critique of performative activism, a meta reflection on the earth’s crises. Told through different lenses, Janaki Lenin, Indrapramit Das, Keshava Guha and Roshan Ali’s stories — written exclusively for Verve — attempt to make sense of the fraught reality that we exist in today

time-read
10+ mins  |
April - May 2020
The Eternal Optimist
Verve

The Eternal Optimist

As Generation X and xennials grapple with fully transitioning to conscious living, young millennials and Generation Z are leading the charge to reverse human-caused environmental damage. Sahar Mansoor, founder and CEO of the Bengaluru-based zero-waste social enterprise Bare Necessities, has a simple overarching philosophy: consume less and stay positive. Verve gets deeper into the mindset of the action-oriented earth advocate

time-read
10+ mins  |
April - May 2020
Redemption SONGS
Verve

Redemption SONGS

Indian music festivals have been demonstrating a refreshing sense of responsibility in terms of their ecological impact. Interacting with stakeholders who strive to make these large-scale events greener, Akhil Sood investigates the reasons behind the improved attitudes of audiences and the increase in corporate support.

time-read
10+ mins  |
April - May 2020
earth hour
Verve

earth hour

Crafted using nature’s elements, these dials draw inspiration from the many heterogeneous materials and hues around us.Verve turns its lens onto a mesmerising few

time-read
3 mins  |
April - May 2020
THE KIDS ARE ALL RIGHT
Verve

THE KIDS ARE ALL RIGHT

Children are holding adults accountable for both the grim future they are facing and the toll this is taking on their mental health. Madhumita Bhattacharyya initiates conversations with families of young climate activists and observes the extent to which parenting has changed in the face of catastrophe

time-read
6 mins  |
April - May 2020
NATURAL JUSTICE
Verve

NATURAL JUSTICE

Most of us are only just waking up to the urgency of climatic action. When the stakes are so high, what can individual action solve? Mridula Mary Paul, an environmental policy expert, is proof of the tenacity needed to effect systemic change. It’s not glamorous, and the rewards are few and far between, but that doesn’t stop her from aiming big, finds Anandita Bhalerao

time-read
9 mins  |
April - May 2020
Along For The Ride
Verve

Along For The Ride

Navigating Indian streets as a woman is hard enough. But what is it like while riding a bicycle? Bengaluru-based Shreya Dasgupta, a regular cyclist, speaks to five urban women about the pros and cons of this increasingly popular means of transport.

time-read
8 mins  |
April - May 2020