‘Jaa, Simran....’ The line from Dilwale Dulhania Le Jayenge (1995) has instant recall among Indians anywhere in the world. That golden lehnga. The train. The self-sacrificing hero who explains to the (far more sensible) heroine that it would be wrong to go against their parents’ wishes, even as she berates him for not running away with her. The conservative NRI father who finally sees the error in his ways and gives his daughter the permission to live her life on her terms.
Permission. We first seek it from, say, our parents or teachers and then, perhaps, society. It is so ingrained that once we ‘adult’, we often forget that the permissions that truly matter are the ones we give — or deny — ourselves.
I was always free. To choose what I wanted to study, at which college, and when. To choose who I wanted to marry, and when. To choose whether to have children or not.
But I remember a time in my early twenties when I felt stifled; it was soon after I had started using Facebook. Initially, the platform offered me all the validation I had needed. I felt empowered. I was hooked. But after a while, I could sense a growing disillusionment and a discomfort. I felt a compulsion to be liked, to be witty, to exude #GoodVibesOnly. To accept a ‘friend request’ lest it resulted in unwanted confrontations and bad blood in real life. An unhealthy preoccupation with the hyperreal popularity contest that is social media also meant that I had become a real impediment to my own sense of well-being and productivity. It ultimately led me to deactivate my account back in 2012. Through the better part of a decade, I would realise that although this little step made life infinitely easier to navigate — no more tiptoeing — I had only just embarked on the journey towards the next level of my evolution.
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Making Amends
This generationâs penchant for thoughtless consumption gets Madhu Jain roiled up, and she wonders if nature is getting its own back for our misstepsâŠ
Diamonds With Provenance
In keeping with the companyâs commitment to environmental and social responsibility, Anisa Kamadoli Costa, chief sustainability officer at Tiffany & Co. and chairman and president at The Tiffany & Co. Foundation, enlightens Shirin Mehta on the efforts that make the jewellery giant an industry leader in transparency
SARTORIAL ECONOMICS
Sisters Tashi and Tara Mitra demonstrate to Akanksha Pandey how deviating from the mainstream can bend the way we think, live and dress
NOTES TO SELF
An anthropomorphized tigerâs perspective, a viscerally worded futuristic interpretation of loss, a critique of performative activism, a meta reflection on the earthâs crises. Told through different lenses, Janaki Lenin, Indrapramit Das, Keshava Guha and Roshan Aliâs stories â written exclusively for Verve â attempt to make sense of the fraught reality that we exist in today
The Eternal Optimist
As Generation X and xennials grapple with fully transitioning to conscious living, young millennials and Generation Z are leading the charge to reverse human-caused environmental damage. Sahar Mansoor, founder and CEO of the Bengaluru-based zero-waste social enterprise Bare Necessities, has a simple overarching philosophy: consume less and stay positive. Verve gets deeper into the mindset of the action-oriented earth advocate
Redemption SONGS
Indian music festivals have been demonstrating a refreshing sense of responsibility in terms of their ecological impact. Interacting with stakeholders who strive to make these large-scale events greener, Akhil Sood investigates the reasons behind the improved attitudes of audiences and the increase in corporate support.
earth hour
Crafted using natureâs elements, these dials draw inspiration from the many heterogeneous materials and hues around us.Verve turns its lens onto a mesmerising few
THE KIDS ARE ALL RIGHT
Children are holding adults accountable for both the grim future they are facing and the toll this is taking on their mental health. Madhumita Bhattacharyya initiates conversations with families of young climate activists and observes the extent to which parenting has changed in the face of catastrophe
NATURAL JUSTICE
Most of us are only just waking up to the urgency of climatic action. When the stakes are so high, what can individual action solve? Mridula Mary Paul, an environmental policy expert, is proof of the tenacity needed to effect systemic change. Itâs not glamorous, and the rewards are few and far between, but that doesnât stop her from aiming big, finds Anandita Bhalerao
Along For The Ride
Navigating Indian streets as a woman is hard enough. But what is it like while riding a bicycle? Bengaluru-based Shreya Dasgupta, a regular cyclist, speaks to five urban women about the pros and cons of this increasingly popular means of transport.