Child's Play
Where London|April 2017

You’ll never hear your children moan about being bored if you use our guide to the best kids’ stores in London, from Hamleys to LEGO, says young-at-heart Kohinoor Sahota.

Kohinoor Sahota
Child's Play

If you thought shopping was just for adults, think again. Children will love taking the lead in London’s most popular kids’ stores. Leicester Square is thriving with children’s shops, most notably the LEGO Store and The Nickelodeon Store.

Few stores have queues around the block, but when London mayor Sadiq Khan opened the LEGO Store (p. 57) last year, barriers were put up to control the crowds. As you enter, you are greeted by a 6.53m-high Big Ben, which is made entirely from 200,000 LEGO bricks. The model, which took 2,280 hours to complete, features a working clock that is illuminated at night – just like the real thing.

As you explore across the two floors, the LEGO creations get more and more impressive: from Lester, the shop’s mascot, in a bowler hat and Union Jack waistcoat, to a lifesize Tube carriage that you can sit in. Everything is, indeed, awesome.

This story is from the April 2017 edition of Where London.

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This story is from the April 2017 edition of Where London.

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