A new media campaign plus the return of the Volvo China Open on the Asian Tour schedule.
The second quarter of 2018 is officially here, with the Masters Tournament in early April followed by our East Asia stretch of tournaments with events in Japan, China and Korea back-to-back.
During the quieter month of March, I appeared as a guest on MoneyFM, a radio station in Singapore, for a live interview that focussed on the business of professional sport. I used the opportunity to share our plans for the Asian Tour and the steady growth that we experienced in 2017.
In March I also attended the Sportel Asia conference where I met with many of our Asian Tour broadcast partners including CCTV, Astro Malaysia, StarHub Singapore, Sportcast Taiwan, JTBC Korea, PCCW Hong Kong together with our partners from IMG.
This story is from the May 2018 edition of Golf Asia.
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This story is from the May 2018 edition of Golf Asia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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