Intelligent Manufacturing Plus Industrial Design
Where there is a home, there are “Made in Foshan” products. The output value of industrial companies with annual revenue of more than RMB 20 million in Foshan, an important industrial town in the one-hour commuter circle of the Greater Bay Area, reached RMB 2.33 trillion in 2020. As the number of world first-class designers attracted to Foshan increases, together with practitioners from Hong Kong and Macao, the city’s industrial design has moved to the forefront of the global industry.
In the factory of Guangdong Xinbao Electrical Appliances Holdings Co., Ltd., workers can be seen busily producing local-designed coffee machines on the assembly line. In the company’s showroom, all kinds of Internet celebrity products and small appliances can be seen on display, ranging from drinking cups with an automatic heating function and skin cleansing apparatuses to toasters, grills, yogurt machines, and coffee makers. The British high-end home appliance brand Morphy Richards has reached a long-term strategic cooperation agreement with Xinbao to promote its high-end kitchen appliances in China.
Pan Lihong, deputy director of the president’s office of Xinbao, said, “We have in-depth cooperation with Internet companies such as Xiaomi and NetEase Yanxuan. In addition to this, we have strong independent research and development capabilities and a complete technological innovation system, with nearly 3,300 patents, including nearly 300 invention patents.”
This story is from the June 2021 edition of China Today (English).
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This story is from the June 2021 edition of China Today (English).
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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