Emerging from the shadows of the nation’s favourite sport, cricket, India's sport tourism market – inbound and outbound – has evolved with increasing demand for F1, golf, tennis and football, offering great potential to the travel trade to sell interesting packages to the growing tribe of sports fans.
Over the years, the travel and tourism industry has seen itself broadening as people no longer look at it as just a family vacation. Similar to the boom in corporate travel and MICE segment due to globalisation, more people are now also travelling to attend sports events across the globe. This has eventually established 'sports tourism' as a unique segment in the travel and tourism industry. A relatively new concept, people travelling to attend sports events dates back to the ancient Olympic Games. The segment has now become a tool to stimulate tourism in a destination. In the recent years, sport and tourism professionals have realised the significant potential of sport tourism and are actively putting efforts on this market niche. Sports tourism is a fast growing sector of the global travel industry.
India outbound
This story is from the July 2017 edition of Express Travelworld.
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This story is from the July 2017 edition of Express Travelworld.
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