The India tourism inbound story has been written, rewritten, coded and decoded over the years. But this time the goal looks reasonably reachable because the policymakers seem to be in touch with ground reality and attempting some real-time reforms to achieve the numbers of 20 million inbound by 2020.
Is India attractive for the international traveller? Is it safe for women travellers? Is India ready to give its visitors a seamless travel experience, which is not overpriced? Is visa procurement for foreign travellers smooth and efficient? Is an open sky policy in aviation, the key to bring in more tourists? Well, there are a plethora of concerns that both the public and private sectors in the tourism space have attempted to answer and address over the years. The India story, especially with respect to its inbound tourism business, has always been a sensitive point of discussion. The story is both mystic and magical and reels have been written on its glory and grandeur. Series of panels, think tanks, seminars, workshops have been conducted by associations, federations and the government to get the right answers. The government has set forth a target to bring in 20 million inbound tourists by 2020. It's indeed a worthy dream especially for DMCs and tourism stakeholders that promote the India story. It would be unfair to say that we have not made progress. From then to now there have been commendable strides to get the tourism story on a roll. The ministry of tourism has made efforts across areas from niche marketing to domestic development.
The 10 million milestone
This story is from the September 2018 edition of Express Travelworld.
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This story is from the September 2018 edition of Express Travelworld.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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