Kerala Launches Green Carpet Initiative

While Kerala Tourism spends money on a destination, it is stake-holder and community cooperation in its continued maintenance that will ensure the local population benefits from this investment, said Mr. A.C. Moideen, Minister for Tourism, Kerala who launched the tourism department’s Green Carpet initiative in Trivandrum.

The multi-agency participatory campaign, which already started runs until October 31, has roped in tourism and trade stakeholders, local self-government bodies, varied programmes such as the National Service Scheme (NSS) Technical Cell under the Directorate of Technical Education, Suchitwa Mission, Kudumbasree, educational institutions, NGOs and other social organisations for its implementation.

“We hope the initiative can help create a feeling that the community can contribute and benefit from the tourism industry,” said the Minister, speaking at the launch event at Mascot Hotel. Mr. Moideen also unveiled the campaign logo and released three tourism shorts: on wildlife, Kochi and Munnar.

Everyone has to work together to build up tourism in the state, as it is set to be the most financially viable industry for Kerala – with the scope for remittances from the Gulf coming down, noted Mr. K. Muraleedharan MLA in his presidential address.