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PodcastAn Overlooked But Highly Effective Content Marketing Strategy

PODCASTS were everywhere in 2022, and they’re not going away anytime soon.

KISSA WHEELCHAIR ΚΑ

I HAVE BEEN HAVING TROUBLE with my left knee for a few months now. While I manage all my day-to-day activities at work and at home reasonably well, I have been requesting a wheelchair at the airport because of the long queues and sometimes long commutes to airport gates.

CONSISTENT PERFORMANCE PAYS

For companies, respect is always earned through consistent performance, stable and trustworthy leadership, and effective growth strategy

Who Decides What Should Sell?

IN A RECENT AD, a girl washed festive colours off her face and when done, looked at herself in the mirror. Black eyes stared back from her scarred face.

"INNOVATION IS IN THE DNA OF CROMPTON"

IN an exclusive interaction, Sanjeev Agrawal, Vice President - Innovation & Chief Technology Officer, Crompton Greaves Consumer Electricals speaks about how the firm is amalgamating digitisation with innovation, adapting to meet ever-changing consumer demands, and much more

NAVIGATING A TURBULENT MACROECONOMIC ENVIRONMENT

BW CFO World brought together leaders and decisionmakers to discuss finance strategy and best practices for CFOs in India to tackle unforeseen economic challenges

"THERE IS HUGE SCOPE TO GROW AS A MARKET LEADER"

SIS Group Enterprises is a $1.3 billion multinational and market leader in security, facility management and cash logistics solutions. DHIRAJ SINGH, CEO, SIS talks to ASHISH SINHA of BW Businessworld about a variety of issues, opportunities and the role of Al and technology as a major game-changer going ahead. Excerpts:

SPOTLIGHT ON REGIONAL MUSIC

On 12 February history was created when 'Naatu Naatu' a song from the Telugu film RRR became the first song from an Indian motion picture to win an Oscar, bringing the spotlight on to the regional music industry

'We need AI policy in companies, industries & countries'

could Cisco India & SAARC President Daisy Chittilapilly on the lack of digital trust that derail India's digital progress, Al's evolution and threat to human jobs, and much more

ICONIC 'HAPPY MONEY' AUTHOR KEN HONDA'S NEXT PROJECT: 'HAPPY INDIA'

At the recently held BW Businessworld Dialogue, Chairman Editor-in-Chief Annurag Batra engaged best-selling author and star influencer Ken Honda in an engrossing chat about his iconic book Happy Money', his philosophy and life lessons, and, of course, his abiding interest in India

"OVER OBSESSION WITH HAPPINESS IS MISERY"

Gaur Gopal Das, the Indian monk, lifestyle coach, motivational speaker, in an exclusive conversation with BW Businessworld Editor-in-Chief, Annurag Batra, held recently, spoke about the pursuit of happiness, his life and times, and his book. He also spoke about the inspiration behind his app, Monkify, that provides affirmations, therapy/guided meditation sessions that help people relax and unwind themselves. Excerpts:

India's Infra Push

THE NARENDRA MODI government is betting big on infrastructure to boost the economy’s growth trajectory to the level last seen in 2014-18.

The Machine Gets a Blow as IT Spends Dip in India

AMIDST THE BROUHAHA over the man versus machine conundrum, whereby artificial intelligence (AI) – driven chatbots are apprehended to replace manual jobs, comes some dampening data from the information technology (IT) sector.

K.KRITHIVASAN TO SLIP INTO RAJESH GOPINATHAN'S SHOES AT TCS

IN A RATHER UNEXPECTED turn of events, Tata Consultancy Services (TCS) CEO Rajesh Gopinathan decided to hang his boots in mid-March, which was a long way away from the completion of his second term.

Amazon Retrenches Staff Again

BANKING WOES in the United States and Europe have not made the job scenario any brighter.

Women Making an Impact: Innovators, Entrepreneurs, Actors, and Leader

Women innovators, entrepreneurs, actors, and corporate leaders who are contributing to society and the economy in meaningful ways

The Art And Craft Of Recruitment - Why It Matters

I WANT TO INTERVIEW the interviewer,” said Khanna, a very senior executive of a billion-dollar family business. That was a strange request indeed, for any recruiter. The logic that was given was that the client wanted to ensure that the interviewer was on the same page as what the client wanted.

The Lady who Transformed America's Healthcare Records

IF A QUESTION is asked about who redefined user experience in the computing world, most of us would say Steve Jobs, but would draw a blank if asked who transformed the way health records are stored in the United States of America.

"WE NEED PROFESSIONALS TO NAVIGATE UNCERTAINTIES"

Drawing from the experiences of legacy B-schools and universities, several new-age institutes in higher education space are writing the rules of the game on a new slate. One such entity, which originated as a B-school in 2014, is Woxsen University. CEO Vishal Khurma, in a chat with Meha Mathur, shares a broad vision of the university, which is in tune with present-day industry needs.

Shaping the New Normal: The Woman Redefining Flexibility in Workspaces

In an exclusive interaction, MEGHNA AGARWAL, Co-founder of IndiQube, India’s leading Flexible Workspace Startup, speaks about the flexible workspace culture in India, advantages of flexible workspaces, what makes IndiQube different from other players in the market, how flexible workspaces have grown post-Covid, and much more.

"MISINFORMATION PROMPTED ME TO TELL MY STORY"

Reebok co-founder Joseph William Foster has recently penned a book, Shoe Maker, that recounts the remarkable journey of the legacy shoe brand. During his first visit to India recently, Foster took time off to talk to BW Businessworld’s Ruhail Amin about Reebok’s journey, the challenges he faced while setting up the shoe brand, and the inspiration that led him to write a book on it.

"IT'S TIME WE HAD A NATIONAL DEBATE ON URBANISATION"

The man who envisioned the Millennium City-perhaps, the only city built in free India by a private enterprise-is now a nonagenarian. Yet, he has not stopped dreaming big. A couple of days after a lifetime achievement award was bestowed on him at the Ernst & Young Entrepreneur of the Year award ceremony, BW Businessworld's Editor-in-Chief Annurag Batra engaged Chairman Emeritus of the DLF Group, Kushal Pal Singh, in a long conversation.

"RESPECT FROM STAKEHOLDERS MUST TOP CORPORATES' VISION STATEMENT"

Self-reliance should be defined as \"earning enough global currency to import whatever is needed for the welfare of the nation,\" says Infosys founder Narayana Murthy

Gamification Can Help Improve Your Marketing Mix

One of the hottest marketing trends right now is gamification, which involves integrating gaming elements into marketing strategy. It's effective too. Gen Z customers are especially drawn to gamification marketing because it complements their leisure habits

ADANI EPISODE ILLUMINATES SEVERAL 'WEAK' LINKS, HIGHLIGHTS CHALLENGES

THE HINDENBURG report has several fallouts, many lessons. It has wiped out about $100 billion in market capitalisation of the Adani group. Many others with similar business structures and practices will be impacted.

5G Networks To Receive Quality Makeover

With 5G deployment in full swing across the country, telecom regulators have set in motion processes to secure the networks against attacks and standardise the quality of service

Habits For A Greener Economy

SUSTAINABILITY has moved beyond being a trend to a policy imperative. Historically unviable consumption levels and energy usage patterns have effected ecological fragility and even ecological collapse in parts of the world.

BRIDGING THE GAP

Not-for-profits like Project Naveli and Aspire For Her are at the forefront of efforts to empower women through gender equality and inclusion initiatives and raise their contribution to India’s GDP

THE PURPOSE MANTRA IN D2

STORYTELLING and being a part of the creative process are two areas of keen interest for actor Alia Bhatt. This, along with a “deep love for the environment”, formed the path for her to follow yet another pursuit, which was to be an entrepreneur.

ANCHORS OF THE boAt

With over 32 per cent market share in the consumer electronics space, and with revenues close to a staggering Rs 3,000 crore, boAt is now looking at category expansion