Aimed at achieving the ambitious growth targets, the tourism landscape in Kerala is undergoing a major transformation and soon results would start showing up, says K P Nandakumar, Joint Director, Department of Tourism, Government of Kerala, in conversation with Elets News Network (ENN).
Kerala is well-known for its beaches, backwaters, mountain ranges and wildlife sanctuaries among tourists domestically and internationally. What have been your recent initiatives for boosting the State’s tourism potential?
To achieve the ambitious growth targets, the Tourism Department has rolled out an aspiring Malabar river cruise project in Northern Kerala. Christened as Malanadu-Malabar Cruise, linking eight rivers and backwaters of Kannur and Kasargod districts, the project worth Rs 325 crore would soon commence construction of modern boat terminals and jetties equipped with advanced facilities for tourists. While promoting Npristine Northern Kerala, Kerala Tourism targets up to 15 percent growth in the number of tourist arrivals in 2018 with its tourism development plan. The objective is to promote new destinations in different geographical areas while widening the canvas and including new destinations.
The State Government has been focusing more on conservation and preservation of heritage monuments in the coming financial year. The upcoming launch of Jatayu Earth Centre - the World’s largest functional bird sculpture that would have an adventure zone within the center, with over 20 adventure activities aim to entice adventure enthusiasts to the State. The sole objective is to rebrand the State as the ‘Land of Adventure’. In this regard, the Tourism Department has been working towards developing action and water-based adventure activities such as river rafting, kayaking, trekking, paragliding, among others, for the vacationers. Kerala is brimming with vast and diverse experiences from each of its corner, be it food, living, inward waterways, toddy tapping, culture etc.
This story is from the July 2018 - Rajasthan Special Issue edition of eGov.
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This story is from the July 2018 - Rajasthan Special Issue edition of eGov.
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