Given the struggles to keep the European Tour financially and logistically viable in this unprecedented time, many feared the Staysure Tour would become a sad casualty of the coronavirus pandemic.
The doubters clearly hadn’t figured on Ryan Howsam’s vision for the over-50s circuit. The Englishman, who founded insurance firm Staysure in 2004, has become the first individual to have a controlling stake and leadership role in one of golf’s major circuits after taking a majority equity share in what is now known as The Legends Tour.
Howsam will oversee the Tour’s commercial strategy as part of the evolution of Staysure’s existing umbrella sponsorship announced in 2017. The Legends Tour was officially unveiled at the Wentworth Club, the European Tour’s HQ, on September 1 with former Ryder Cup captains Mark James, Paul McGinley, 1999 Open champion Paul Lawrie and 1991 Masters champion Ian Woosnam on hand to sell the sizzle. The quartet will be joined by major champions Darren Clarke, Tom Lehman, Colin Montgomerie and Michael Campbell as Legends Tour ambassadors. The exciting news for Middle East fans is the work behind the scenes to bring a couple of Legends Tour events to the region. Well-heeled amateurs will also be intrigued by the exciting opportunities to compete alongside some of the game’s greats, including a ‘Legends Club” where Ams will compete in their own Order of Merit race.
New Legends Tour chief Mark Aspland chatted to Golf Digest Middle East soon after the tour’s unveiling to bring us up to speed with the all the latest developments of the circuit that no only refuses to die but is determined to become the “greatest amateur experience in golf’.
This story is from the October 2020 edition of Golf Digest Middle East.
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This story is from the October 2020 edition of Golf Digest Middle East.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
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