The story of Under Armour and what sets it apart from the competition.
Despite being one of the youngest sports brands on the international scene, Under Armour has made an authoritative ascent to become one of the most recognized labels in the world. How did the American brand that first started with the manufacture of a sweat-wicking undershirt come to become one of the most popular sports labels in the world and Singapore?
Under Armour had its start in 1996, when Kevin Plank, a 23-year-old former University of Maryland special teams captain, decided to come up with something better than the cotton T-shirts footballers wore under their jerseys. These were always sweat soaked, uncomfortable, and clammy after a game.
Plank named his new company Under Armour, and after extensive research on the athletic benefits of synthetic fabrics, he designed the first Under Armour HeatGear T-shirt, which he named the #0037. Engineered with moisture-wicking performance fibers, the shirt was designed to help keep athletes cool, dry and light in the most brutally hot conditions. The brand then moved to new headquarters and a warehouse in Baltimore, MD, where it remains to this day.
This story is from the Apr/May 2019 edition of RUN Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the Apr/May 2019 edition of RUN Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
The Journey To Injury Free Running
How physiotherapists help you stay active, injury-free
Maximizing Potential For Tomorrow
Lim Yao Peng shares his sports and running passion with the next generation.
The Key To Record Breaking Performances?
Running shoes: how science can help you to run faster and more efficiently
Running Makes You Smarter -- Here's How
The science behind how your brain gains as you train.
TIME TO FLY
Hoka One One may still be the new kid on the block, but the sports shoe brand is already showing the way with its innovative engineering.
THE VEGANS ARE COMING
What's fuelling the interest in plant-based eating?
THE HARDER THE STRUGGLE, THE GREATER THE REWARD
In 1981, Rob de Castella was the fastest marathoner in the world. He recounts his rise to the top and tells us about his current project.
BEATING THE HEAT ON YOUR RUNS
Find your PURPOSE this season.
SUPPORTING CHAMPIONS
The journey towards a fitter, stronger and better version of yourself through sport is not always an easy road. Marathoner Ashley Liew, triathlete Ahmad Arif Ibrahim, and trail runner Ong Kian Tiong share with us how their coaches and mentors helped to encourage and motivate them to bring out the best in their sporting abilities. They tell us of their doubts and struggles, and why the presence of an experienced mentor is vital in helping them achieve their best.
AT THE EDGE OF SOUTH AMERICA
Run wild, but safe, at the 2020 Patagonian International Marathon
