Seven Advantages in One Paper

The ability to achieve flavor preservation, seal strength, user-friendliness, recycling and tactile and visual impact were essential requirements in the choice of packaging material for Tree of Tea brand tea bag envelopes. With Sappi’s innovative barrier paper Leine Guard M, successful start-up company mymuesli has found a packaging solution that fulfils all these criteria. The paper also provides a barrier against mineral oil.

The success story of mymuesli GmbH begins on 30 April 2007. On this day, the successful start-up company went online with its product line. Its recipe for success is quite simple: individually madeup organic muesli is sold over the internet. Over time, mymuesli has been honored with various awards, such as the German Gründerpreis 2013 in the achiever category. In addition to its core business of organic muesli, the company has gradually expanded its offerings. Today it also sells coffee (Green Cup Coffee), tea (Tree of Tea) and juice (Oh!Saft) online. In addition to its Internet distribution channel, the company has opened more than 49 stores in the interim in Germany,Austria, Switzerland and Sweden, where its products are also locally sold direct.

Hand-Picked Organic Leaf Teas

In 2013, mymuesli expanded its product line with Tree of Tea brand teas. The company was pursuing the philosophy it has always had: offering premium organic quality at fair prices. In comparison with commercially available varieties of tea, Tree of Tea products have larger tea leaves and flowers. This ensures better development of aroma and a unique tea flavor. Until now, the various Tree of Tea types have only been for sale loose in tins. Now the line has been extended to the sale of teabags. Tea lovers can now buy, prepare and enjoy four different varieties in tea bags. The classically simple packaging contains 20 envelopes that cover and protect the hand-sewn tea bags.