Over the past decade marketing has transformed from an art to more of a science, evolving from a creative and pure advertising play to a data, digital, technology, personalization and customer journey. With the advent of marketing technologies, digital platforms, real time analytics, advertising technology, automation, and real time testing, the marketing function is becoming more digitally focused and data driven.
Every industry and function is being digitized and transformed—from retail to healthcare to education and even industries that have been considered less innovative. We have seen the travel industry transform in the early 2000s from distribution through agents and call centers to a consumer driven online business. In addition, financial services began offering online products and services in the mid-2000s and now FinTech is becoming more prevalent.
As leaders in the industry transform their business models they need to focus on creating the best digital experiences, leveraging the retail experience. The good news is that we now have the tools and technologies that will enable marketers to execute ‘the digital experience’ in a nimble manner.
This story is from the Start Up City - June 2020 edition of Siliconindia - India Edition.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the Start Up City - June 2020 edition of Siliconindia - India Edition.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
How AI Will Shape The Future Of Dentistry?
One of the most common childhood fears is going to the dentist. Most would remember the huge chair, the blinding light shining down into the eyes, being probed for hours by someone who seems to be investigating their mouth with various sharp, scary-looking tools making weird, uncomfortable sounds.
Siliconindia's TOP 10 PROMINENT ENDOCRINOLOGISTS 2024
Endocrinology is the science of hormones and their secreting glands. It investigates the ways, with the help of which hormones regulate metabolic processes, growth, reproduction, and even mood.
BOEHRINGER INGELHEIM INDIA PARTNERS WITH VVAAN LIFESCIENCES TO BROADEN PET PORTFOLIO REACH
Boehringer Ingelheim India has announced a strategic distribution partnership with Vvaan Lifesciences Private Limited to expand the reach of its pet parasiticide portfolio across India.
THE IMPACT OF INDUSTRY CONVERGENCE ON MULTI-INDUSTRY IT, BPO, & KPO LEADERSHIP
Kapil, a seasoned chartered accountant with 27+ years of expertise in the shared service industry. He has worked with top global organizations, handling diverse roles in accounting, taxation, audit, and program management. Currently, as the Managing Director of WM Universal, a 100 percent subsidiary of WM worldwide, Kapil oversees shared service operations in India for the largest waste management company globally, focusing on the North American continent.
TRANSFORMING INDIA'S IT LANDSCAPE: FROM MAKE IN INDIA TO MADE-FOR-THE WORLD
Anant Agrawal, a seasoned IT professional with 30+ years of experience. He has hands on experience in handling complex IT problem statements in India and globally. His technical prowess and strong leadership has aided him in managing strategic units and turnkey programs across the globe. His expertise spans across IT Strategy, IT Infrastructure, Information Security, IT Operations, and Digital Transformation. Anant is an Engineer at the core and holds various industry certifications showcasing his commitment to staying at the forefront of IT advancements. He has held elite positions at Retail & Financial enterprises at global conglomerates before becoming an Entrepreneur.
DR ARPANDEV BHATTACHARYYA: Endocrinologist Luminary Leading Medical Frontiers in Diabetes & Hormonal Disorders
Endocrinologists play a vital role in the medical field by specializing in hormonal disorders, bringing harmony to the body's symphony of health.
WHY INDIAN ORGANISATIONS NEED A CYBER RESILIENCE STRATEGY FOR BUSINESS CONTINUITY
Sathish Murthy is an experienced regional engineering and technology solutions leader, who brings over two decades of experience in the information and commu- nications technology industry.He is focused on helping customers to transform their business by harnessing the power of data and protecting their data. In a conversation with Charulatha, a correspondent in Siliconindia magazine, Sathish discussed ransomware trends and cybersecurity in India. AI aids data mana- gement, notably in backup and recovery for cyber incidents, ensuring swift recovery.
DR MUTHU KUMARAN JEYAPAUL: Advancing Hormonal Health through Precision Medicine
With a growing prevalence of endocrine problems, India, the largest country in South Asia and the home to a sizable section of the world’s population, is currently experiencing a huge epidemiological shift. Significant health issues are being brought to light across the country such as the prevalence of thyroid disorders and diabetes. Because of the wide regional and statelevel differences in socioeconomic status, food habits, and ethnicity that exist in India, a tailored approach to treatment is required. This calls for the need for a qualified endocrinologist.
DATA-DRIVEN DIGITAL TRANSFORMATION: NAVIGATING INNOVATION, GENERATIVE AI, AND STRATEGIC INTEGRATION
Dev Ramchandani, a dedicated Practice Leader and Management Consultant, excels in business transformation, innovation, team building, and driving operational excellence through digital solutions with a passion for making a positive impact.
THE IMPACT OF TECHNOLOGY ON LEADERSHIP IN THE MODERN WORKPLACE
Zubin Zack is a business leader, with a career spanning more than two decades, Zubin has worked with more than thousands of clients, including many multinational corporations, from which 30 are among the top 100 Fortune Best Places to Work. He has actively participated in numerous public speaking events and roundtable discussions where he not only gave insights on business issues but also provided assistance and guidance on subjects like modern leadership, international business and culture building.
