If I asked you what critical functions drive company culture, most of you would perhaps mention leadership, an inspiring vision, recruitment of relevant and diverse talent and the promotion of inclusivity and equity.
Dare I say it, very few of you would include business travel, but the case for this thesis is exactly what American Express Global Business Travel (Amex GBT) laid out in its recent white paper entitled, 'Why business travel is the centre of the new company culture. Among the many bold claims in the paper, it states that far from being an irresponsible indulgence of yesteryear, the business travel sector is now "positioned to play a central role in enabling organizations' recovery and success". This will be music to the ears of travel suppliers and inspiring for travel buyers, but does this claim stand up to scrutiny in a world of increased focus on cost and sustainability?
HYBRID WORKING
This story is from the June 2022 edition of Business Traveller UK.
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This story is from the June 2022 edition of Business Traveller UK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
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The perfect mix of gorgeous heritage design with cool, cosmopolitan attitude
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