APPETITE FOR GROWTH
“From a global perspective, the outlook is overwhelmingly optimistic,” says Emma Bason, meetings and events director the UK and Ireland at Amex GBT. “We are witnessing a pent-up demand come to fruition, with meetings being booked just as soon as government restrictions and corporate policies allow.”
David Thompson, event director of IBTM World, agrees. “We’re all emotional beings and we want to have experienced together. The fact that we’ve been starved of them for the past two years has made us realise even more that it’s what we want and love.”
IBTM World 2021, a global MICE industry expo, is taking place at Fira de Barcelona in early December at 70 per cent capacity – a positive step considering the show had been virtual in 2020. “In this environment, it demonstrates that recovery is going well. All trade shows are blueprints of an industry,” Thompson says.
This story is from the December 2021 - January 2022 edition of Business Traveller UK.
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This story is from the December 2021 - January 2022 edition of Business Traveller UK.
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