Amelia-May Woudstra

H&M’s head of PR in South Africa talks style and moving towards a fully eco-conscious fashion future

My signature style is French chic, with a lot of black, brown, white, grey and burgundy. I love wearing tight pencil pants, a pair of stylish flats, a basic T-shirt and a tailored jacket, my Prada sunglasses and a good-quality leather handbag.

My most recent purchase was a beautiful, light-pink, oversized woven jersey in cotton that I bought when visiting Stockholm. It’s from COS, a Swedish brand that is part of the H&M Group.

My best purchase ever was my classic and timeless Peruzzi brown leather sling bag. Actually, it’s my mother who bought it for me when we visited Florence, Italy. I was 20 years old and I still have it and use it today. I always think of my mother when I’m wearing it. I take it with me whenever I travel overseas.

My guilty indulgence is any kind of pastry, which should be served fresh and slightly warm. I also love getting facials once a month, and a blow-dry is the ultimate treat.