Creating Luxurious and Indulgent space

Through a cutting-edge design strategy, Open Atelier Mumbai redefines Curio Cottage Boutique's identity.

Located in one of the plush luxury shopping destinations Phoenix Palladium in South Mumbai, Curio Cottage Boutique is aesthetically designed by Open Atelier Mumbai. The store retails in imitation jewellery inspired by India’s rich heritage of design and artisanry. Set up as a brand three generations ago in 1971, they have expanded by opening their fourth outlet at the luxury shopping destination Phoenix Palladium in South Bombay. Unlike their previous establishments, the design intends to offer the brand’s elegant collection to diverse audience segments.

On one hand, the store’s vital location acts as an intersection of the two passageways providing maximum visual accessibility. Conversely, a Starbucks Cafe across from the store facilitates footfall improvement. Aimed to be completed within a short timeline, the design approach that has been adopted is clean and dynamic.

The design scheme optimises space constraints via strategic circulation and balances aesthetics with contrasting design elements. The goal of the design intervention has been to elevate the exhibit by showcasing variety in a confined area. This 400 sq. ft. plan includes one cash counter, nine showcase units, and two island counters that are meticulously designed to showcase a wide range of jewellery.