Maserati has unveiled its new global retail store concept, debuting with the opening of a new space in the heart of Milan's historic Magenta district. The idea is intended to express the Italian House's power and prowess in Italian luxury craftsmanship, the innovative retail concept combines the refinement of a sartoria - a tailor's atelier. with the rawness of an officina - a workshop, allowing clients to unleash their creative passion to bring to life their own bespoke vision of the ultimate luxury sports car.
The architectural concept was co-created together with the New York-based experience design firm Eight Inc. and marks a departure from the traditional aesthetics of the "bright and sterile" car showroom.
Key highlights include inviting a new environment, imbued with Italian beauty and the way cars on display are dramatically spot-lit.
"From the early stages of developing a new car to the complete luxury retail experience, everything at Maserati is designed with the client in mind. Our new store concept embodies our values of passion, innovation and beauty through the lens of Italian luxury. Our wish here is for clients to express their passion by creating their very own Maserati", says Davide Grasso, CEO of Maserati.
This story is from the 15th October 2022 edition of Autocar Professional.
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This story is from the 15th October 2022 edition of Autocar Professional.
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