Think of electric vehicles on two wheels and a home-grown start-up that is ahead of the curve in developing and producing a smart, tech-laden product while also positively impacting the EV ecosystem and Ather Energy plugs into one's mind.
Riding along with Ather's brand image is that of CEO and co-founder Tarun Mehta, who set up the firm in 2013 with Swapnil Jain, his IIT Madras team-mate.
Thirteen years ago, Tarun Mehta and Swapnil Jain were trying to launch a hardware start-up in the energy space while they were students at IITMadras. At the back of his mind Mehta had interest in all things electric, especially mobility solutions.
This story is from the 15th December 2022 edition of Autocar Professional.
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This story is from the 15th December 2022 edition of Autocar Professional.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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