Tata Motors going rock steady along the EV route

Electric vehicles to make up 50 percent of the Tata Motors portfolio by 2030

- Shruti Mishra

With a lion’s share of over 85 percent in the electric passenger vehicle space, the homegrown auto major Tata Motors is confident of maintaining the lead in the country's EV space, says Shailesh Chandra, MD, Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility, while discussing the company’s latest Annual Report.

In the Annual Report 2022–2023, the company highlighted its plan to increase the EV contribution in its portfolio to 25 percent over the next five years and reach 50 percent by 2030. The company is leading the EV race with three models: Nexon EV, Tigor EV, and the recently launched Tiago EV. With an aim to attain net zero emissions by 2040, Tata Motors unveiled products across the Gen 2 and Gen 3 architectures with the Harrier EV, Sierra EV, and Avinya, which will make EVs more aspirational.

Chandra said that the company intends to sustain its momentum with several new vehicle launches, enhancements, and upgrades in FY24. "Going forward, I expect overall demand to remain high in FY 2023-24, but with industry growth moderating. We will continue to lead the EV charge and create a distinct identity and experience for better engagement with customers," Chandra said.