Ornamentation or promotion, sails are still painted or inlaid with the symbols and messages; everything from panda bears to the logos of sponsoring institutions.
Why would you want to turn a sail into something with the aesthetic appeal of a breakfast cereal box? Because a sail is an unregulated expanse for advertising and expression that is mobile and particularly conspicuous as it rises above the open water, high and clearly visible.
Not long ago the waterfront was festooned with sail signage promoting businesses and products: Maude's Hotel & Saloon, or Dr. Pill's Blood Purifier & Tonic. Workaday sailors could make a few extra dollars renting their sails for ad space. As long as the sail was hoisted, the ad was running!
Occasionally, these days one sees signage on sails promoting a marina or boat rental; but the most common form of sail signage promotes sponsorships such as First Federal's Sail Like A Girl.
We see small boat product promotion in logos like a Scamp lantern, or a sail loft; but, that's about it. Glance through this issue of SCA. D'ya see many sails with signs, messages or even ornamentation? Why so few, if any at all?
The Problems
This story is from the September - October 2022 edition of Small Craft Advisor.
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This story is from the September - October 2022 edition of Small Craft Advisor.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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A HEAD FOR RUBATO
I dislike port-a-potties. I'm not too fond of poop in any form, really, being non-scatological by nature.
THE ARTFUL SAILOR
Ain' nothin' new about using sails as nautical billboards. The ancients painted all sorts of signs and symbols on their sails.
Twin Keels
OUT WIHUEIRIJE with Howard Rice
Cedar Key 2022 Windy Boat Meet
Cartop Cruising
A New Trailer
THE BIGHTS
PLAN STUDY: Fancy Free
If you're looking for a simple and inexpensive cruising sailboat with traditional character, our FANCY FREE should fill the bill. The sharpie-dory hull with flat-bottom, hard-chine form is ideal for the amateur.
BOAT REVIEW: Rhodes 22 Revisited)
Overlooked by the masses, admired by owners—there are good reasons the Rhodes 22 has been in production for over a quarter century.
Another Favorite Mod
The always creative Tom Luque sent us details on one of his favorite modifications
BLOODY TUESDAY
“Although the author if indeed he even used his real name) calls this story fiction, we arent so sure. You be the judge. Eds
CRUISING ISLE ROYALE
I sle“ Royale on Lake Superior is one of my favorite places to cruise. Established as a National Park in 1931, Isle Royale is located about 20 miles off the North Shore of Lake Superior near the Minnesota/Canadian border.
