CATEGORIES

RETAILERS APPROACH FESTIVE SEASON WITH INNOVATIVE CONCEPTS, NEW PRODUCTS TO BRING CONSUMERS BACK IN STORES

As India opens up its markets and there are signs pointing to a positive consumer sentiment, the fashion retail segment – which has taken one of the worst hits – is bullish on the upcoming festival season, hoping that it will set the tone for a revival, and set the segment firmly on the path to recovery…

MAKE A STYLE STATEMENT WITH WRANGLER'S MONOCHROME COLLECTION

Upgrade your wanderer look as you own the street with a swag.

SKECHERS INDIA LAUNCHES “GO LIKE NEVER BEFORE” CAMPAIGN WITH ITS FIRST BRAND AMBASSADOR Siddhant Chaturvedi

Skechers, the global sports and lifestyle brand based in California, is launching a new campaign in Indian Market

INTRODUCING THE REFINED AND COMFORTABLE - ZIVAME LOUNGEWEAR COLLECTION

Introducing Zivame’s all-new loungewear collection that brings together the best of both worlds for your day-long comfort!

HUNTSMAN'S ERIOPON® E3-SAVE ADVANCES SUSTAINABLE POLYESTER PRODUCTION - 130 MILLION LITERS OF WATER SAVED IN ONE YEAR

As global interest in sustainable textile production continues to soar, mills that have adopted Huntsman Textile Effects’ all-in-one ERIOPON® E3-SAVE textile auxiliary for polyester processing, which launched one year ago, have collectively saved more than 130 million liters of water.

HOW E-COMMERCE COMPANIES ARE ALL SET TO FULFILL THE DEMAND OF CONSUMERS THIS FESTIVE SEASON?

The Covid-19 pandemic has led to a global economic slump.

FLIPKART PARTNERS WITH MAX FASHION - TO BRING AFFORDABLE HIGH-QUALITY FASHION TO INDIAN CONSUMERS

A wide selection of product ranges across womenswear, menswear, kidswear, and accessories will now be available to 250+ million customers on Flipkart

ACCESSORISING THE JEWELLERY INDUSTRY WITH TECHNOLOGY

A novel way in which the jewellery sector has adopted technology is by helping consumers visualise products online with an added element of personalization. This helps the consumer fully engage with the store...

Unlock 2.0 - Retail Challenges & Solutions In Corona Times

COVID-19 has changed the world like never before. From the way we live and work to the ways of conducting business – everything has almost changed overnight. It is extremely precarious times for individuals and businesses alike, and behests adequate knowhow, continued resilience, and quick adaptability…

The Australian Wool Industry During Covid-19

The wool industry will face its own set of unique challenges in the face of COVID-19. Here, The Woolmark Company Managing Director, Stuart McCullough, breaks down the ways the Australian wool industry is being affected and how The Woolmark Company is providing support to the industry during this unprecedented time.

TEXTILES: GROWTH HINGES UPON REOPENING OF RETAIL SPACE, FESTIVE DEMAND & POLICY SUPPORT

India Ratings and Research’s (Ind-Ra) assessment for the impact of COVID-19 on India’s textile sector highlights expected outcomes while presenting Ind-Ra’s revenue base case assumptions as well as subsector outlook from raw materials to home textiles along with impact on credit metrics.

A NEW WORLD OF OPPORTUNITIES FOR REFORMATION OF LUXURY SEGMENT

Reports from across the world showcase numerous positive stories of brands that have done exceptionally well in reinventing themselves by introducing innovative categories for their customers and keeping them relevantly engaged during stressful times. Luxury brands have also led by example, resetting businesses wherever necessary. This has led to reset of businesses across industries and luxury is no exception. A virtual India Fashion Forum panel discussion, powered by Istituto Marangoni, deliberated over reformation of the luxury industry post the ongoing COVID-19 pandemic…

ROYAL ENFIELD LAUNCHES WOMEN'S APPAREL, PREDICTS EXCITING, IMPACTFUL YEAR AHEAD

Aimed at enhancing the motorcycling experience for women riders, Royal Enfield’s latest collection is a tribute to those resilient spirits, a celebration of those adventurous souls who have been defying conventions, creating their own paths with their deeds making the world a more equal place…

LIVA FROM ADITYA BIRLA GROUP RELEASES CONSUMER STUDY ON FASHION INDUSTRY

Consumer study conducted by Liva reveals that consumer psyche has altered permanently and will witness a paradigm shift post-COVID

AYESHA ACCESSORIES - PROJECTS 300- 400% INCREASE IN SALES THROUGH E-COMMERCE

IMAGES Business of Fashion spoke exclusively to Jacqueline Kapur, Co-Founder and President, Ayesha Accessories to understand the company’s focus on e-commerce business and how they are preparing to attend to customers post the lockdown...

STAY PROTECTED IN STYLE – SIYARAM'S INTRODUCES ANTI-CORONA FABRIC

India’s leading fabric and garment manufacturer, Siyaram’s has partnered with HealthGuard Australia, a pioneer in protective fabrics worldwide, to present an Anti-Corona fabric…

D2C INNERWEAR BRAND ALMO LAUNCHED IN INDIA

In the Indian men’s innerwear market, comfort is the most oversold yet the least revelled attribute of innerwear. The existing choice of innerwear, for most consumers, is based more on their propensity to pay rather than the product or brand’s USP.

FASHION CREATION

The advanced coating HC AF (Hard Coat Anti Fog lenses) applied on both sides of lenses in Nova Safety range gives wearer a fogfree comfortable vision, as it resists fog /fi ne particles and chemicals from accumulating on lens surfaces and with water sheeting properties it ensures best quality and performance for indoor or outdoor environment.

Covid-19: How E-Tailers Are Adapting To Changing Consumer Behavior

With most consumers switching to working from home, there has been a shift in consumer focus from fast fashion and occasion wear to comfortable, easy and value-for-money clothing that let them relax while WFH…

INTERTEK MAISON'S THE FUTURE OF FASHION - POST PANDEMIC FASHION TRENDS

Leading figures from the world of fashion have predicted that brands emerging from the Covid-19 situation will find inspiring new ways to approach seasonal collections, with more focus on capsule collections and in-season retail, as well as ever-greater collaboration and alliances amongst brands…

RETAIL SECTOR RESPONDS TO COVID-19 WITH INNOVATIVE FASHION

Aside from innovative ways of practicing social distancing and contactless shopping – like introducing apps, virtual checkouts and even virtual trial rooms – the fashion retail industry has gone so far as to create anti-viral fabric…

THE NEXT BIG QUESTION: TO BE OR NOT TO BE SUSTAINABLE

Sustainability, at the core of their business models, will help fashion brands and retailers rebuild resilient and sustainable businesses post COVID-19...

E-COMMERCE CONTINUES TO SURGE AS THE PANDEMIC PUSHES ON

German statistics portal Statista has revealed that retail platforms across the world have undergone a 6 percent global traffic increase between January and March 2020. A look at the how fashion brands and retailers are capitalizing on this opportunity ...

APRON PROJECT 2020: INDILUXE ON TATACLIQLUXURY.COM LAUNCHES GOURMET CATEGORY

In keeping with its ethos of curating Indian brands rooted in tradition, IndiLuxe has launched 50+ artisanal food brands that sell farm-fresh produce grown via soilless farming techniques…

Bata India Implements Reopening Strategy As Government Ease Lockdown Restrictions

As the lockdown eases, fashion businesses are searching for ways to continue to carry out regular business. With central and state governments imposing strict regulations on non-essential retail when allowing them to reopen to limit the spread of the virus, stores will have to comply with regulations and might even come up with additional voluntary initiatives. In a webinar organised by Retailers Association of India, Sandeep Kataria, CEO, Bata India shares his company’s approach while reopening temporarily closed stores...

Top 5 Most Innovative E-Commerce Fashion Brands Of 2020

E-commerce is an innovative, dynamic, and fiercely competitive industry whose sole essence of metamorphosis has been sustained innovation. Disruptions are quotidian episodes of this industry, and only the technically proficient and innovative succeed and survive the cutthroat competition…

5 Technologies Transforming The Fashion Retail Sector

Global marketing research firms have ubiquitously called the ongoing COVID-19 pandemic an ‘unexpected catalyst for tech adoption’ in the retail industry. While the retail industry’s increasing reliance on technology over the past few years goes unsaid, the challenges posed by the pandemic will invariably accelerate the rate of adoption of new technology and tools.

THE FUTURE IS COLLABORATION, NOT COMPETITION - LALIT AGGARWAL, CMD, V-MART RETAIL

COVID-19 has changed communities, businesses, and the world forever. As retail businesses continue to work through the current situation and plan the future, it is clear that the change required is significant – as is the potential opportunity across segments. Collaboration will play a stronger role than ever before – enabling businesses recovery and helping everyone achieve more...

THE TRIAL ROOM DEBATE FINDING A PLAUSIBLE SOLUTION

Trial rooms are a huge advantage that the brick-and-mortar stores have over e-commerce, and nothing can replace the in-person experience of trying on an item in the changing room, but are they safe in the midst of a pandemic?

TECHNOLOGIES ENABLING CONTACTLESS IN-STORE EXPERIENCES TO GAIN PROMINENCE: TUSHAR VED, PRESIDENT, MAJOR BRANDS

With retail stores opening post the lifting of the lockdown, in-store technologies – which have until now have been used in various ways to aggregate customer experience – can be a huge enabler in managing social measures. In a webinar organised by the Retailers Association of India (RAI), Tushar Ved, President, Major Brands highlights how these technologies can increase convenience for shoppers and mitigate the risk of physical contact…