Attracting NRIs with new products & partnerships
Banking Frontiers|June 2023
Thomas Joseph K, Exec VP & Chief Business Officer at South Indian Bank, and Maneesh Ajmani, Head - Preferred Banking, NRI, Investment Services & Bancassurance at RBL Bank, share interesting updates about NRI customer engagement
Attracting NRIs with new products & partnerships

South Indian Bank has nearly customers with a half-a-million proportionate number of accounts. It has 932 branches, 1154 ATMs and 121 CDMS/CRMs across India. RBL Bank currently services more than 12.91 million customers through a network of 517 branches, 1166 business correspondent branches (of which 298 are banking outlets) and 414 ATMs. It has a substantial presence in Kerala, Tamil Nadu, Andhra and is also growing in Mumbai, Gujarat and Delhi.

Thomas Joseph updates: "At South Indian Bank, NRIs comprise 7% of our total customer base. Traditionally we have always grown substantially in Kerala; however with a focused approach are growing in Mumbai, Bangalore, and Hyderabad. The bank is also giving special focus on strong NRI potential areas like Goa and Pondicherry." At RBL Bank, NRIs constitutes 5% of overall base for the customer base. The top 3 markets having NR customers are Mumbai, Punjab and Kerala. Maneesh Ajmani, updates: "We have been observing growth of NRI customers in these geographies. With covid reducing over past year, we have also seen lot of NRIs coming to India to meet their family."

PRODUCTS, REMITTANCE, DEPOSIT

This story is from the June 2023 edition of Banking Frontiers.

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This story is from the June 2023 edition of Banking Frontiers.

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