Based in Oud Metha, Dubai, the company offers a wide range of insurance services, from medical and personal insurance to vehicle and liability coverage. Savington serves a diverse client base, including students and global businesses, through customized insurance solutions.
FRONT OFFICE UPSHIFTS
Upshift No. 1 - CRM Upgrade: In August, Savington rolled out a new and improved version of its CRM system, aiming to make its workflows smoother and boost customer engagement. The operations team, led by Safwan Faizal, successfully integrated the old system with this upgraded CRM tool. Thanks to this upgrade, the company has seen a 21% jump in customer interactions, largely due to more personalized outreach efforts. Customer satisfaction also climbed from 75% to 85%, and churn has reduced by 31%, giving a much brighter long-term revenue outlook. Dev Maitra, the Founder and MD of the company, remarks: “We’ve seen a brighter long-term revenue outlook due to more personalized outreach efforts.”
Upshift No. 2 - Predictive Modelling Strategy: In early April, Savington launched a ‘Predictive Modelling Strategy’ that helps forecast when current customers might upgrade or buy more coverage. By using advanced analytics and studying customer behavior and market trends, it could target its marketing efforts more effectively. Under the leadership of Thasneem Ahmed, the sales team was trained to leverage these data-driven insights. This initiative led to a strong uptick in new client acquisitions during the Q1, boosting quarterly revenue by 15% yoy and improving the market position.
This story is from the November 2024 edition of Banking Frontiers.
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This story is from the November 2024 edition of Banking Frontiers.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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