The joint initiative seeks to establish an organized process of collection of PET bottles with 100% traceability, to ensure effective plastic waste management.
The initiative is an extension of The Coca-Cola Company's global goal of creating a World Without Waste. In line with this vision, the Company's partnership with Zepto in India intends to create a circular economy for plastic by connecting all participants in the PET recycling value chain. Leveraging the Zepto two-wheeler distribution network, Coca-Cola India seeks to 'collect back' empty PET bottles of any brand from consumers.
This story is from the Issue 1/2023 edition of Better Kitchen.
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This story is from the Issue 1/2023 edition of Better Kitchen.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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